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This kind occasion is thought to be valuable, because we can gather information from complex data and find out some helpful recommendations that may positively affect the situation of our company. Another important alternative in this topic is Internet monitoring, due to which we can observe the status of different activities in the Web. As a result, due to similar solution we can for example check the tendency regards the popularity of the website of our company. Knowledge of numbers, which describe for example how often our website has been visited or how many goods have been distributed with the use of the online shop, can be pretty helpful in order to assess which departments require greater investments etc. Furthermore, in terms of Internet monitoring we need to also not forget that even though this solution can offer us much interesting knowledge, it is available in most cases in pretty attractive price (information about internet monitoring here). Hence, if we would like to develop our situation in miscellaneous fields, we need to increase our investments in for example social media monitoring.